BEVERLY PATTERSON
Graphic Design Philosophy
Based on the belief that great projects are the result of thoughtful and thorough collaborations, Patterson Design prides itself in its ability to absorb and process each client's unique project parameters and produce fresh, original, and effective design communication.
After working as a designer and marketing director, Beverly Patterson established Patterson Design in 2000 with the mission of providing clients with effective one-on-one and hands-on design services specifically tailored to tap into the unique nature of each project.
Experience
Since opening in 2000, Beverly’s design studio has been known for its thoughtfulness, thoroughness and originality. By design, her clients are predominantly nonprofit organizations and educational institutions.
Design Goals
Invite – special events, galas, fundraisers, and performances
Report – annual reports and brochures
Promote – invitations and postcards
Inform – infographics
Interact – social media graphics and website
Illustrate – logos and infographics
Identify – branding systems
Project Development Process
1. Orientation and Research
2. Concept and Design Development
3. Design Execution
4. Production